“The Association of Czech Film Clubs” brings together over 120 film clubs and 20,000 film fans, from across the Czech Republic. It supports film clubs in their work, and on the occasion of the annual AČFK Summer Film School awards. In 2014, the Association issued a tender for a new corporate style. The two concepts of “Countdown” and “Canvas” really captured our attention. Part of the concept, was the conceptual design of the Annual AČFK Awards, so we invited Roman Vrtiška and Vladimir Zak to collaborate, and we extend our thanks to them. The only unfortunate thing is that they are ice cream lovers in Uherské Hradiště.