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MSF – Doctors Without Borders

Has been providing medical assistance for more than 40 years, in more than 70 countries worldwide. These last two years, their Czech office communications have been constantly improving.

  The campaign “I‘m with Doctors Without Borders” asks for donations through stories from crisis-hit areas. Strong themes are reflected in the red-blue color scheme, and the aggressive typography. The full story can be found by simply using a QR code.
 
© 2013, design Lukáš Müller, Jiří Toman, Photo Filip Šach, MSF
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Vážíme si toho, že máme velkou tvůrčí svobodu, s jejíž pomocí můžeme vytvářet design, který podporuje zásadní sdělení a nestrhává na sebe samoúčelně pozornost.
 
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