Luhačovice has always been a meeting place. Therefore the new visual style is also based on the symbolic connection of a simple typographic logo and colorful illustrations. Shape of the pantile in the logotype refers not only to the local landscape and healing springs but also to the pleasant atmosphere of the spa town. Illustrated motives playfully personify local icons: traditional architecture, culture, or even carnival. Do you already know what saratoga is?
© 2019, design Lukáš Müller and Bára Volánková, animation Petr Milosh, music Sonority