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Bořislavka is a shopping and office centre that was established in Dejvice, Prague, on an imaginary axis between the airport and the city centre. The shape of a crystal refers to the gradual discovery of geological layers on the uneven plot between Kladenská and Evropská streets. We based the logotype on the determining architectural element of the space and permeability between buildings. Our solution was the letter "B" deprived of inner matter, the shape shape of which is drawn with distinctive shading, referring to the glass shell of the buildings. The Bořislavka font is also geometric and contains a number of architectural associations; it works both in the visual style and in the navigation system.

© 2021, architecture by Atelier Aulík and Fišer, symbol a visual system by Lukáš Müller, typography by Vojta Říha (Superior Type), animation by Petr Milosh

 

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Are you interested in this project? Do you need help with design or brand direction? Would you like to create a beautiful book? We want to hear more.
Write to our studio and we’ll get back to you.

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