The Elements is a model example of the Boutique Apart Hotel concept. It is located in the center of Tatranská Lomnica directly under the cable car to Skalnaté pleso and Lomnický Štít. In both architecture and design, the emphasis is on connection with nature: use of natural materials, ecological thinking, respect for feng shui. And so the name of the place - Elements - in which we took part was born. The logotype uses the symbol of a pentagram, the vertices of which represent individual natural elements: fire, earth, metal, water and wood. This principle is imprinted in all visual communication. Photographs of five natural elements are written into the individual sections of the pentagram, which are placed on thematically corresponding backgrounds in a palette of earthy shades with a dominant dark green and bronze color. An integral part is the Bely serif typeface made by the TypeTogether type foundry. Its slightly decorative and especially sophisticated character elevates the visual style with a detail of craftsmanship.

© 2021/2022, design and concept by Barbora Volánková