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The Technical University of Liberec profiles itself as an institution with modern facilities, impressive scientific achievements and stands at the level of prestigious European universities. You can feel the courage and enthusiasm of the pedagogues and scientists who work at the TUL. That's why we built the concept of the visual identity on the distinctive typeface Patrona made by the typographer Matyáš Machat. Patrona's philosophy is based on a geometric grid, and therefore fits perfectly into the character of the university. The color palet uses a black and white combination complemented by color accents distinguishing individual faculties.

© 2021, design and concept by Lukáš Müller and Petr Bláha, typeface by Matyáš Machat, animation by Petr Milosh, music by Sonority

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Are you interested in this project? Do you need help with design or brand direction? Would you like to create a beautiful book? We want to hear more.
Write to our studio and we’ll get back to you.

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